BREAKUP PINTS
Ben & Jerry's X Spotify
Role: Concept and Copy
When hearts break, people reach for two things: ice cream and music. We didn't make the rules, but somehow they help.
That's why Ben & Jerry's and Spotify are finally making it official—ice cream and music for every stage of heartbreak. Angry? We've got you. In denial? There's a pint for that. Completely devastated? Get your spoon ready.
Crack open your pint. Flip the lid. There's a Spotify code waiting inside.
Scan it and enjoy some tunes while eating your delectable ice cream.
HOW IT WORKS?
Five flavours. Five stages. Five playlists that actually get it.
PRINT (CLICK TO ENLARGE)
SOCIAL (CLICK TO ENLARGE)
VIRTUAL ACTIVATION
SOCIAL
AMBIENT
Crack open your pint. Flip the lid. There's a Spotify code waiting inside.
Scan it and enjoy some tunes while eating your delectable ice cream.
PRINT (CLICK TO ENLARGE)
SOCIAL (CLICK TO ENLARGE)
VIRTUAL ACTIVATION
SOCIAL
AMBIENT
HOW IT WORKS?
Five flavours. Five stages. Five playlists that actually get it.
Creative Team: Shivangi Naik & Graziella Tanujaya