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DIY ABORTION PACK

Role: Concept, Copy, and Art Direction

Abortion bans don't stop abortions.

They stop safe abortions.

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The Philippines is proof. With abortion illegal, women don't stop needing them—they simply resort to doing it themselves using household objects such as hangers, bleach, knitting needles, etc. Each procedure is done in pain, in danger, in desperation.

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The DIY Abortion Pack makes this reality impossible to ignore. We're sending it to popular influencers and politicians.

When they open it, they won't find beauty products or fancy gadgets. Just the tools of a public health crisis the nation's laws have created.

generate an image of a red cardboard box that is completely red containing scissors bleach
Pink Poppy Flowers

Example of tags attached to the products 

GENERATING BUZZ

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
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