More than 300 million kids in India are Vitamin D-deficient. Reason? They are addicted to their screens and rarely play outdoors, which is critical for Vitamin D absorption.

To tackle this crisis, we could have partnered with doctors or nutritionists. Instead, we reached out to the world cup winning coach of the Indian Cricket Team, Rahul Dravid. And offered kids a Vitamin they would happily step out for—Vitamin Dravid, where Dravid became every kid’s personal coach.

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To bring this idea to life we built an AI Cricket Coaching Ecosystem using 20+ years of Dravid's expertise. To access it, kids simply had to scan the Bournvita pack, head outdoors and record a video of them playing a shot.