top of page
THE BAE CODE
Cadbury Silk
Role: Concept and Copy
Love makes you do crazy things - like spending hours whispering sweet nothings over the phone.
But declaring "I love you my cutie patootie" in front of your coworkers/family? Super awkward.
Now with Silk's Bae Code, you can express your love freely without raising eyebrows. Your secret love language, hidden in plain sight.
Ready to speak from the heart without holding back? Watch the video to discover how.
bottom of page
