Every year, Valentine's Day turns into a fierce competition of grand gestures. Nothing short of spectacular is expected on this day, and that's why finding the perfect gift feels like the most stressful task ever. 

So while others pushed young lovers toward expensive displays of affection, Cadbury Silk decided to take away the anxiety from gifting. We created an AI platform that helped people make personalised films celebrating the small, meaningful moments of their love stories. They could then gift these heart-melting films to their partners and make them fall in love all over again.